Owner & CEO at "People and Computers" - the largest media and events company in the IT field in Israel. Peli is a coach and a mentor for entrepreneurs. His motto is "If life is a Jungle better be a Tiger – as Zebras and Giraffes end-up as someone else's lunch". He wrote several books about his Tiger philosophy for entrepreneurship. Peli is enthusiastic about inspiring young entrepreneurs and helping them discover the killer instinct within themselves and launch their journey in the Jungle of life, a path of risk yet gain, hunger yet satisfaction, a path of personal business growth to success. Peli a world-wide speaker, giving lectures for increasing your motivation and overcoming the difficulties in life.